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This will be one of the longer
sections of this e-course, but it is the
most important one to follow along with, as it covers the one thing you
must
have going for you to get your list going!
The first thing you must have in
place to start your list building
efforts is a lead magnet. For those that already have a lead magnet,
and are
looking to build their lists you may pick up some methods in this
section that
will help you enhance your lead magnet to increase your conversions.
Otherwise you can skip ahead to
“Day #5” which teaches the first traffic
section. Just make sure you at least skim through Days 2, 3, and 4 to
ensure
you have a follow up sequence in place, and that you have your web form
and
autoresponder setup correctly.
If you are starting out with
building a list, then you will want to make
sure you have something to entice people to join your email list and
give you
their personal information like their email address!
Back in the early days of list
building and marketing online you could
simply say “Join My Newsletter”, and people would be happy
to do it! Nowadays
though people are not as open to just share their email, and even their
best
email address with you.
So, you must give them a good
reason to opt-in to learn more from you.
Here are 6 examples of
really-good lead magnets you can create to give
away. Remember, the more exciting your offer sounds, the more people
will
gladly give up their email addresses to receive it.
1.
Top Tips PDF Report
This can be a list of tips that
will help people solve
a problem that they are seeking a solution to. For example, if you are
a tax
accountant offering CPA services, then you could write a report called:
“The
Top 8 Tax Savings Every Small Business Owner Needs To Know
About”.
If you were a small business
looking for help with
taxes, then you better believe that would capture your attention, and
get you
to give up your email address!
In this report, you can share
the top 8 tax savings
tips, and even do a paragraph or page at the beginning and end that
sends
people to your website for more information.
If you are an affiliate marketer
with content sites
selling people on mattresses, then you could do a report called:
“How To Find
The Perfect Mattress For You”. Then you create a short 3 to 5
page report
explaining your tips for finding the perfect mattress.
To give you one more example
let’s say you sell pet
products on an ecommerce store you could create a report that says
“6 Pet
Products Every Dog Owner Can’t Live Without!”
That would be attractive on your
site, and would
generate those email subscribers that you can then follow up with later
when
you have sales on your store, and inside the report you can could of
course
recommend 6 products from your store with direct links!
Another example for this type of
lead magnet is found
here in this chapter! I could simply take the 6 lead magnets I am
recommending
right now, and do a free report called: “6 Highly Effective Lead
Magnets”.
If you are stuck for ideas that
your market wats look
at Q&A sites like http://answers.yahoo.com or www.quora.com.
You can also do a search for your niche keyword phrase like “pet
products”,
“small business taxes”, or “mattresses” into www.youtube.com
or www.google.com
and look at the ‘Suggested Search Phrases’ that come up!
Browse forums in your market, or
even look at top
selling books within your niche on Amazon. Just think creatively and
start
writing. It is conceivable to write your entire lead magnet in just a
few hours
from start to finish!
2.
Video Training
Like the top tips report you can
record a video that
teaches people something important to them! Do not let the idea of
video scare
you. This video can be as simple as a PowerPoint slide where you record
your
voice giving the content on the slides, and you use a simple screen
capture
software to record it.
These types of videos are simple
to do. You can knock
these videos out fast as well.
Here are 3 different screen
capture recording software
programs.
1)
www.Screencast-O-Matic.com
– This
is a free screen capture software with a $15/annual upgrade (at the
time of
writing this ebook). The annual upgrade option removes the watermark on
the
videos. A very low cost in my opinion.
2)
Jing
– This is a free software
that also allows you to record videos, and has a low upgrade to make it
easier
to work with the video files.
3)
Camtasia
– This is a more
expensive web-based software, but honestly worth a serious look if you
plan to
do lots of videos in the future as it has a simple to use editor that
can be
used for all kinds of videos not involving your screen captures. I
would
suggest starting with one of the free or low-cost options to get your
feet wet
at making videos first.
Another simple way to make a
video or a series of
videos to give away is to use your cell phone! Yes, even a selfie video
when
hold still well do great for you! You can make a great video in 10
minutes or
less! Just make a list either on paper or in your head on what you want
to
cover and start recording!
Video is not hard! The hardest
part of video making is
just getting started. Once you get your feet wet in the video creation
process
you can even start making videos to promote your landing page as we
will
discuss later in this ebook.
3.
E-Coaching Lessons
Another popular giveaway method
is to offer e-coaching or email
training! This is a great strategy to get people in the habit of
opening your
emails consistently.
So instead of offering your
giveaway in the form of a single PDF or a
video like the previous lead magnet ideas, you could offer a series of
5 to 10
emails that deliver the content daily, every other day, or weekly!
Another benefit to this strategy
is that it means you can launch your
list building efforts with only needing the first email! Then of course
add the
others, and once your e-coaching lessons are all wrapped up you
don’t have to
do it again unless you decide to update them.
All these can be delivered
automatically through your autoresponder
which we will talk more about in day 2.
Again, just find hot topics to
create content around, and use that for
your list magnet! The key is finding content your audience really wants
to
know, and making it easy for them to go through it all.
4.
Exclusive Interview
Interviewing an expert in your
industry is another unique way to quickly
create a lead magnet. This means researching to find a popular author,
speaker,
blogger, radio show host, or other expert in your marketplace to do a
15 to 30
minute interview with you that you record electronically.
Simply come up with the top
questions to ask, and join each other on
Skype or Google Hangouts!
Then you deliver the interview
as an audio file to your audience after
they opt-in for your email list!
5.
Special Webinar Event
Hosting a live webinar even in
your market is a great way to start
building a list, and once your webinar is done you can use it as an
ongoing
lead magnet.
You simply choose a date for
your special webinar event and drive
traffic to your registration page. You can use Google Hangouts (free)
or
GoToWebinar to host the webinar.
Webinars also double as a
powerful sales tool as you can sell your
products or services easily at the end of them. Sometimes even
affiliates for
you will help send you traffic.
Just like with the other lead
magnets your key is to choose a topic that
you know your audience wants more details on!
6.
Exclusive
Discount or Coupon Code
This is probably the easiest to
create lead magnet by
far! You can create a unique coupon code that you can offer people that
optin
to your email list!
It is a great solution because
it solves two problems.
1)
What are you going to giveaway?
2)
Gives your customers an
immediate reason to buy from
you!
The simplest way is to create a
generic coupon code
and offer it to your customers to download, or give them access to a
special
discount page to access your products in the future!
Day #1 Assignment: At this point you
should choose the lead magnet you want to go with and start creating
it. Don’t
put too much thought into this step! Just get started creating! You can
always
perfect it later.
Perfectionism will lead to sure
failure in business. Although you want
to put out quality materials with your branding, you need to realize
unless
your lead magnet is done you can expect zero new email subscribers!
Let’s create this lead
magnet and move onto day number 2 where we will
setup our autoresponder software so we can start to collect email
subscribers!
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