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Give yourself a good pat on your
back now! You have now created a
content piece for marketing, posted on social media, and created a
video! Now
it is time to take your marketing game to the next level and your list
growth
as well by creating a Facebook ad.
As you know Facebook makes their
money by running advertisements on
their website, and you have surely seen them on the sidebars, in your
newsfeed,
and in videos as well. The Facebook platform is a tremendous way to
reach your
target audience.
With Facebook ads, you can
narrow down to specifics like age, gender,
and most importantly interests. This allows you to create ads that
display to
the people most likely to receive your offer well.
In this step, you are of course
sending people to your squeeze page or
landing page so you can generate more email subscribers.
Since Facebook ads and their
best practices are always changing I will
provide you with a link directly to Facebook ads support which will get
you on
your way to creating your very first Facebook Ad.
https://www.facebook.com/business/help?ref=fbb_resource
Everything talked
about in this book is not intended to be intimidating for you, and
Facebook ads
are really no different. You just need to get started creating your
ads. Follow
the great tutorials they give you and have your first ad live and
helping you
get more subscribers.
Here are a few best
practices to help you get the most from advertising with Facebook.
1)
Create
multiple ad variations.
I highly encourage you to make
multiple ad versions as you setup your
Facebook ad. This can be as simple as using a different image or using
different ad copy. Sometimes one image can pull 2 or 3 times better.
You never
know until you try. So run 4 or 5 versions of the same ad, and Facebook
will
display the ad that pulls the best for you.
2)
Monitor
your results.
You will want to check your
results often. Whenever you do paid
advertising it is a good habit to check your results like how much you
are
spending, how many clicks you are getting, and how many impressions you
are
seeing. If impressions and clicks are low, then you may need to adjust
the
actual ad by changing the wording or the image.
3)
Play
with your budget.
Facebook ads are great because
you can start low, and then scale up. So
you can play around with various budgets to see if it helps kickstart
your
campaign. Maybe launch your ad with a $20/day budget.
You won’t spend $600 for
the month because you can pause the ad after
even 12 hours, or adjust the bid down to spend $5/day. It is up to you,
but
playing with your budget can give you new insights on what is working
4)
Be
creative on your interests.
Targeting your audience’s
interests is important to the success or
failure of your ad. You want to get into their minds to determine how
to best
target your ads to reach your perfect customer or email subscriber.
Some things you can consider for
interests is what books do they read,
who do they follow, what TV shows do they watch, what sports do they
play, etc.
Think like a marketer. For
example, if your offer is a dog training ebook
than people would follow Cesar Millan (a famous dog trainer), they
would watch
the TV show “Dog Whisperer”, they would watch the TV
network Animal Planet, and
they would shop at Petco and PetSmart.
So don’t just target
general interests like “dogs”. Target deeper, and
truly understand your customer.
You have now
learned the Facebook advertising best practices and have access to the
tutorials from Facebook. So just get to creating your ad. If you get
stuck
follow the tutorials again, but they do pride themselves on making it a
pretty
easy experience.
The key thing is
that you monitor your results so you can see how many subscribers you
are
getting, and how much you are spending.
Day #9 Assignment: Create a Facebook
ad for your landing page to get more email subscribers on your list!
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