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Today’s task is short, but
super important. However, if you are brand
new and do not have social media accounts or pages setup for the major
social
media sites this step may take you a little bit to get setup! Rest
assured the
effort is worth it, and will pay off for you!
Now that you have created a
pretty awesome piece of content you need to
get it out in front of your target audience, and out on the search
engines. So,
for this step you will submit the article or blog post to social media
channels.
You need to first copy/paste
your article into your Wordpress blog or
onto your website. If you have an ecommerce store, then create an
article
section and add this there. To make this work best for you, it needs to
be
posted on your website.
IMPORTANT STEP: Once you have your
article posted on the social media sites you need to see how it will
look when
you share it. Facebook has a free tool called: “The Facebook
Debugger” tool
that you can use.
https://developers.facebook.com/tools/debug/
Put the link to your content
into this tool, and they will let you see
what image they show, and the text they use.
If it does not look right, and
you are using Wordpress you can use a
plugin called NextScripts to help you fix the
settings for when you post your content. NextScripts will also
automatically
post your content to the major social media sites for you. So that will
automate this process a little bit for you.
Another great Wordpress Plugin
that I use for tracking clicks of my
links, that easily allows me to change the social media images and
text, and
that does it all in a single interface is Simple
Click Tracker.
You are going to want to share
with the main social media channels, and
keep in mind that if you are starting out here you may not have much of
a
social media following. Do NOT let this discourage you. Everyone
started with
no social media followers! So you are starting where the biggest brands
and
companies online started!
Alright so let’s create
and submit the link to our great article to the
following channels:
1)
Facebook
You can build a following for
your brand easily on
Facebook, and it is widely used by all companies. If you have people
that
follow you for business already, there is no harm in submitting this
quality
post to your personal Facebook page. You should also have a Facebook
page for
your niche and for your company as well. So start those pages, and then
submit
to these.
2)
Twitter
Twitter has always been a good
way to get traffic.
Once you create your Twitter account you can start to follow people
that are
interested in similar topics related to your brand.
So go out to the famous
speakers, authors, and
trainers in your market and look at their followers, and start to
follow those
people that follow them. You will find about 25% of them will
eventually follow
you back. That is how your following begins to grow on Twitter from
scratch.
When you post your article make
sure you post the
headline which will draw people in and also use hashtags related to
your niche.
If you are teaching dog training tips, then you would use these
hashtags
#dogtraining #puppytraining #dogobedience
3)
LinkedIn
Many people forget about
LinkedIn, but this is a great
channel for getting your content out there. You can also link up your
Twitter
with LinkedIn so each time you post on Twitter it goes to LinkedIn.
4)
Pinterest
Do not underestimate the power
of Pinterest. This can
be a tremendous traffic source for your business. The key to success
with
Pinterest is to find a board to post on in your niche, and consider
creating
your own boards that are similar to your market. Posting to Pinterest
is why
you MUST have the picture in your content piece.
If you are new to Pinterest you
can follow their
tutorials here:
https://help.pinterest.com/en
You will learn a lot on how to
best use them for your
blog. Some major online niche blogs rely almost 100% on Pinterest for
their
traffic, and they get a lot from it!
Day #6 Assignment: Post your content
piece from day #5 to Facebook, Twitter, LinkedIn, and Pinterest. If you
don’t
have an account with these websites, then you should create an account
before
posting. For those looking to do something a little extra today you
could start
researching another blog post or article to write as content is key to
your
traffic success.
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