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If you want to build your
authority online, and get people to respect
your name and your offers more a great way to do this is through an
online
press release. This is another method that seems to get forgotten
about, but it
still can generate good long term traffic and positive exposure for
you.
The idea is to write a press
release that tells people about your lead
magnet. A good press release answers the questions of “Who, What,
When, Where,
and Why.” This is what a good journalist always covers in their
articles.
1)
Who is the press release about?
So this would be you,
your qualifications in your market, and your business name.
2)
What is the press release about?
It would be about
your lead magnet whether that is a free report, audio, etc.
3)
When did this take place? When
did you release this
lead magnet to the market?
4)
Where can they access it? This
is the perfect chance
to place a link to your squeeze page.
5)
Why should they access it? Give
them a great reason
for why your lead magnet will help them succeed.
If you get stuck
writing your press release and want help doing that you can go to www.fiverr.com
and hire someone to write it for you.
Next step is to
submit your press release. Try to use your keywords in the title of
your press
release when submitting it online as well.
You can find a list
of places to submit to by going to Google and searching for
“submit press
release free” or “submit press release online”.
If you want to
spend a little bit to get a lot of exposure you can also find press
release
distribution help on www.fiverr.com.
This service is
also valuable as well: www.kamenpressreleases.com.
Another service for
submitting press releases is http://www.prunderground.com.
If you want to view
examples of online press releases you can visit www.prweb.com
to see examples of press releases that have been distributed by them.
Day #12 Assignment: Today’s assignment
is simple. You need to write and submit a press release online to
generate
exposure for your squeeze page. You can outsource this as well easily
if you do
not want to do it.
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