|
You have reached the halfway
point! Great work! Today’s traffic topic is
to help you make sure your main website is optimized effectively for
the search
engines to help you generate more leads for your business. A properly
optimized
blog or website can send you thousands of visitors each month. It
won’t happen
overnight, but eventually can lead to a lot of new email subscribers.
You should have a blog or
central website already setup. I am going to
share the basics of search engine optimization. SEO is quite simple,
and
honestly a lot of the tasks you have already been doing in regards to
creating
quality content, creating videos, and sharing on social media is all
part of a
good SEO strategy!
For those wondering SEO is the
method for making changes to your website
so that it ranks higher in the search engines.
The main changes you will want
to focus on is that you are using
keywords in your title tags. The title tag is the content field you see
at the
top of your browser. Also, if you look at a website in Google the title
tag is
the blue and underlined text you see in the search results.
This should have your keywords
in it. You can find better keywords using
the Google
Keyword Planner. You can also identify keywords by
looking at Google’s suggest search phrases. So, go to Google and
start typing
your keyword phrase. Then the results that come up are results that
Google is
showing you as relevant keywords that people want information on.
Suggested
searches can also be found on the bottom of the page.
After title tags the next
important part of SEO is that you create
really good content, get social shares, and integrate different types
of media
within your content like videos and pictures.
So, on top of the other tasks
try to make time to post 2 or 3 times to
your blog or website to freshen up the content. Keep getting the guest
blog
posts and contests going also as they will help you get more backlinks
in a
clean fashion that is Google friendly.
For a more comprehensive free
guide to SEO I would advise you to read
the Moz.com
article on this topic. This is their “Beginner’s
Guide To SEO”, and would be a great starting point if you want to
learn more
about it.
If you have a Wordpress blog,
which most of you should, you can use either
the Yoast SEO Plugin or the All-In-One SEO Plugin to help you better
optimize
your blog. Both are free.
Day #16 Assignment: Look at optimizing
the title tags of your website, install an SEO plugin on your Wordpress
site if
you don’t have one already, and study more about SEO from
Moz.com. Remember,
SEO is a tremendous long term source of traffic for you, and that leads
to
ongoing leads. Imagine getting email subscribers years after the work
has been
completed by you? That is possible with SEO, so it is an important
thing to do.
|