|
Today’s assignment is to
setup a paid with Bing Ads that sends people
straight to your squeeze page or landing page to get email optins. I
have
chosen Bing for you because they are little more forgiving of people
using paid
ads for lead generating than Google Adwords.
Bing also is great platform to
run paid ads on because their clicks have
a lower cost. With Bing Ads you can also advertise simultaneously on
the Yahoo
Search engine as well.
I would recommend looking for a
coupon code if you are new to
advertising with Bing Ads as you can oftentimes find a coupon that will
get you
between $50 and $100 or more in free advertising credits.
At SEOBook.com they have a
comprehensive list of coupon codes for various PPC (pay-per-click
search
engines).
You can alternatively do a
Google search for “Bing Ads coupon code” to
find some great options for you. It is worth the few minutes because
$50 to
$100 in free ad credits is literally like free money, plus it gives you
the
ability to get your paid campaign working effectively so you can
maximize your
return on investment.
When you setup your campaign you
will want to follow the steps, they lay
out and create a campaign. Just focus on targeting long tail keywords.
This
means keywords that are more specific.
If someone is looking for
“dog training” as a keyword phrase that is targeted,
but if they are looking for “dog training tips” or
“dog training advice” they
are a little more interested in putting their name in for your lead
magnet.
Now it is time to follow the
steps on Bing Ads and create your first ad.
Once you get your ad live I would suggest logging in frequently over
the first
24 hours to see how it is going for you.
Day #25 Assignment: Find a coupon code and setup
a paid advertisement on Bing Ads to your squeeze page. This is a great
platform
to test your paid advertising skills.
|